Duncan at Copy stand

Posted by Studio Associate, Duncan Scovil

While surveying the multitude of examples of information graphics on the internet and in books, it is surprising to see the growing problems and possibilities in attempting to visually represent dynamic data. Taking forms ranging from two-dimensional graphs, to interactive websites, to animated videos, these selected samples of information graphics attempt to find a contemporary way to communicate increasingly complex systems and statistics.


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We created this animated film for Pan-Mass Challenge to promote their new virtual rider site, http://www.pmc.org/profile/. Share the film with a friend to help raise money for cancer research at Dana-Farber .

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Yo Yo Ma at PPAC

The economy is in the gutter. Businesses are cutting costs. People are losing jobs. How does one communicate that something as seemingly incidental as arts programming actually matters?

For Kathleen Pletcher, Executive Artistic Director of FirstWorks, the answer was through the power of video.

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Coffee Kids, an international non-profit dedicated to helping coffee-farming families improve the quality of their lives, was invited by The Specialty Coffee Association of America (SCAA) to present to over 7,000 people in the coffee industry from 72 countries. For this important fundraising opportunity at the SCAA Annual Convention and Exhibition, Coffee Kids worked closely with Animal to create a film, honoring the 20th anniversary of Coffee Kids. The film was included in the conference’s opening address and later screened at an anniversary dinner where Coffee Kids raised nearly $100,000.00 on the spot.

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risd-brightcove-1

RISD's Brightcove implementation utilizes over 35 Animal+RISD strategic short films.

With a growing number of businesses awakening to the global maturity of broadband infrastructure, funds typically allocated to traditional media budgets are being redirected towards interactive media development for both organizational development, marketing and advertising initiatives. There is no better place to have witnessed this over the last few years than at Rhode Island School of Design (RISD).

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a still from "Vilnius", the short film created for Daniel Libeskind

a still from "Vilnius", the award winning short film created for Daniel Libeskind

As you may or may not already know, Animal and studio amd (AMD) have been collaborating for some time now to produce high end films for architects and arts and cultural organizations. For one of our recent projects, AMD approached Animal with a challenge from architect Daniel Libeskind - to create a competition film that communicates the artist’s vision for a new Hermitage Guggenheim museum of art in Vilnius, Lithuania.

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Photographed by Stephanie Alvarez Ewens
Photographed by Stephanie Alvarez Ewens

Within the lively atmosphere, opportunities for photographs were easily found. Animal’s studio was bustling. Working with lots of action, moving from one situation to another, I was in my element.  I was able to photograph organizational change consultants, directors, motion picture editors, a casting agent, a graphic designer, musician and writer . With this team seemingly comfortable with my camera, I was at ease, creative and thoughtful about the photos I was taking.” - Stephanie Alvarez Ewens

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Animal Demo Reel 2009 from Animal on Vimeo.

Our Short Film and New Media projects work in-line with communication strategies to move
individuals and organizations forward. Authentically produced, our films integrate
institutional messaging and are utilized for everything from managing organizational
change to facilitating engagement with brands, both traditionally and within new
models for interacting with media.

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Animal/Machine Hero Demo Reel 2007-2008 from Animal on Vimeo.

Machine Hero was created in 2007 as a strategic partnership between Animal and Director Barnaby Jackson. This reel shows the combined work of Animal and Jackson.

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Boca: Virtual Sets from Animal on Vimeo.

Machine Hero was created in 2007 as a strategic partnership between Animal and Director Barnaby Jackson. This reel was created to show some process imagery for a project produced by Neoscape. The Boca project is a good example of combining virtual sets and live action footage to tell a story about something that does not yet exist in reality.

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