Made for presentation at the Super Bowl and for promotions on the internet, our collection of 30 second and 15 second spots tease Reebok’s new Zigtech product line. The spots feature Maurice Jones-Drew of the Jaguars, Brandon Marshall of the Broncos, Santonio Holmes of the Steelers and Vince Wilfork of the Patriots. The project was produced by MachineHero and was directed by MachineHero’s Barnaby Jackson. Animal’s team shot the project on location in Florida. Editing, animation and visual effects were handled by artists at Animal’s studio. The sound design was created by Mauro Colangelo. This project is the first of many MachineHero/Animal creative collaborations with the Reebok team to be released in 2010-2011.
The 30th PMC Check Revealed at the House of Blues December 5, 2009 from David Hellman on Vimeo.
Our friends at Pan-Massachusettes Challenge recently celebrated their 30th birthday. Since 1980 they have raised 270 million dollars for Dana-Farber Cancer Institute. The 2009 total gift alone was $30,384,200!
Shipping container building during construction! Cool architecture in Providence, RI. Arrives on site in 5 days. Watch it come together in a time lapse video.
Wistia has been an indispensable “secret weapon” for us here at Animal. We can say with confidence that it is one of the coolest tools out there for collaborating on digital media projects and for delivering measurable video experiences. We have been working with these guys first hand over the last five years and are proud as hell to see them featured as some of America’s Best Young Entrepreneurs.
We recently worked with Sierra Club’s Rhode Island Chapter Director, Chris Wilhite to create a prototype for what could be a series of Sierra Club member profiles to be released during their Transportation Choices 2020 campaign. Chris and the Rhode Island chapter of Sierra Club are working with partners to expand options in Rhode Island for public transportation.
We created this animated film for Pan-Mass Challenge to promote their new virtual rider site, http://www.pmc.org/profile/. Share the film with a friend to help raise money for cancer research at Dana-Farber .
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