From the category archives:
The economy is in the gutter. Businesses are cutting costs. People are losing jobs. How does one communicate that something as seemingly incidental as arts programming actually matters?
For Kathleen Pletcher, Executive Artistic Director of FirstWorks, the answer was through the power of video.
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Coffee Kids, an international non-profit dedicated to helping coffee-farming families improve the quality of their lives, was invited by The Specialty Coffee Association of America (SCAA) to present to over 7,000 people in the coffee industry from 72 countries. For this important fundraising opportunity at the SCAA Annual Convention and Exhibition, Coffee Kids worked closely with Animal to create a film, honoring the 20th anniversary of Coffee Kids. The film was included in the conference’s opening address and later screened at an anniversary dinner where Coffee Kids raised nearly $100,000.00 on the spot.
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RISD's Brightcove implementation utilizes over 35 Animal+RISD strategic short films.
With a growing number of businesses awakening to the global maturity of broadband infrastructure, funds typically allocated to traditional media budgets are being redirected towards interactive media development for both organizational development, marketing and advertising initiatives. There is no better place to have witnessed this over the last few years than at Rhode Island School of Design (RISD).
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a still from "Vilnius", the award winning short film created for Daniel Libeskind
As you may or may not already know, Animal and studio amd (AMD) have been collaborating for some time now to produce high end films for architects and arts and cultural organizations. For one of our recent projects, AMD approached Animal with a challenge from architect Daniel Libeskind - to create a competition film that communicates the artist’s vision for a new Hermitage Guggenheim museum of art in Vilnius, Lithuania.
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