About

As storytellers, we use all the tools, techniques and media channels available to us. As collaborators, we embrace teaching, learning and succeeding as a team. As innovators, we know that not everything we try will work. We balance that risk against the potential rewards of doing something original and unexpected. As technologists, we use powerful machines and software to craft a user experience that makes the underlying technology invisible. As analysts, we use tools to determine which parts of a marketing or communications campaign are working, which are not working and why.

At Animal, we’re not impressed with work because we made it, we’re impressed with work that is effective.

Animal was founded by people who began interactive digital media storytelling careers in 1984. We have developed a powerful distributed innovation network comprised of fiercely creative and pragmatically technical people who are known for their attention to detail and commitment to our clientʼs success.