February 2010

Made for presentation at the Super Bowl and for promotions on the internet, our collection of 30 second and 15 second spots tease Reebok’s new Zigtech product line. The spots feature Maurice Jones-Drew of the Jaguars, Brandon Marshall of the Broncos, Santonio Holmes of the Steelers and Vince Wilfork of the Patriots. The project was produced by MachineHero and was directed by MachineHero’s Barnaby Jackson. Animal’s team shot the project on location in Florida. Editing, animation and visual effects were handled by artists at Animal’s studio. The sound design was created by Mauro Colangelo. This project is the first of many MachineHero/Animal creative collaborations with the Reebok team to be released in 2010-2011.

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